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Reporting & Analysis

You can’t make data-driven decisions without data! Level up your reporting and analysis skills with our collection of in-depth articles on marketing analytics, important marketing metrics and KPI’s you need to know, understanding attribution models and more. You’ll learn how to make sense of data and impress your boss or your client with smarter reports. Plus, you’ll find our best-in-class marketing and advertising benchmarks across top industries and marketing channels like Google and Facebook.

8 Cool Marketing Analysis Tools for Data Junkies

There are dozens of marketing analysis tools, but these are our eight favorite tools for digging in and analyzing marketing data to get results.

Dan Shewan
August 12, 2016 | Marketing Ideas

Google Retiring Converted Clicks – How Will You Measure Conversions Now?

Heads up! Google will be retiring the converted clicks metric in September. Here's what AdWords users need to do to measure conversions in their account after the change.

7 Things Marketers Need to Know About Google Ads Store Visit Conversions

90 percent of sales still happen in stores, not online. If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolute killer. Here's what you need to know.

Google Changes Impact of Ad Formats in Ad Rank

Google made big adjustments to the impact of ad formats on the ad rank formula. Learn what changed and how it will affect your account!

Google Ads Benchmarks for YOUR Industry [Updated!]

We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!

Mark Irvine
February 19, 2016 | Reporting & Analysis

Get Your High-Quality Google Ads Report in 15 Minutes [Free Template]

Google Ads reporting can be tricky if you don’t have the right tools or you’re not a data expert. Learn how to create a fully customizable Google Ads report for your clients. Or just download our ready-made free Google Ads report template!

3 Keys to Better Keyword Analysis

Keyword analysis is one of the most important steps in your PPC workflow. Learn three ways to do better keyword analysis for your paid search campaigns.

Analyze & Beat Your Google Ads Competitors With These 4 Powerful Tools

Are you competitive in Google Ads? I bet you want to be! Here are four of our favorite tools, including Auction Insights and SEM Rush, for analyzing your Google Ads competition and using competitive data to beat them out.

3 AdWords Reports to Help You Make PPC Decisions Faster

Here are three simple reports you can run in Google AdWords that will help you weed through all the data and make quick decisions about your PPC account.

Call Metrics: How to Measure the Quality of Your Call-In Leads

How do you know what makes a good call? I interviewed Chen Zhao, an expert on call tracking data, to get answers on call tracking metrics and measurement.

Elisa Gabbert
September 16, 2014 | Reporting & Analysis

Call Tracking Metrics: The Top 5 Metrics for Inbound Calls

Learn the top five metrics to track when measuring inbound call leads from paid search in this guide to PPC call tracking metrics.

Google Ads Metrics: How to Make Sense of Your PPC Data

Which Google Ads metrics should you be focusing on? Learn where to start when it comes to analyzing the PPC metrics in your Google Ads account.

Linking Google Ads to Analytics: A Guide to Using Google Ads & Analytics Together

Learn how to link Google AdWords and Google Analytics for more insights into your AdWords account performance in this guide.

4 Ways to Use Filters to Focus Your Search Query Analysis

Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.

Quick Guide to Google Analytics Reporting in Google AdWords

Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.

Google AdWords Conversions Tab: AdWords Conversion Tracking & Reporting

Learn about the tasks you can perform in the Google AdWords conversions tab, including reporting, importing goals, and editing conversion settings.

Google AdWords Change History Tool: How to View & Report on AdWords Changes

Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.

Complete Guide to the Google AdWords Tools & Analysis Tab

Learn how to make the most of the Google AdWords Tools & Analysis Tab, including Change History, Website Optimizer, the AdWords Keyword Tool and Traffic Estimator.

Quick Guide to Google AdWords Audience Reporting

is is the second post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can target.

Tom Demers
February 6, 2012 | Reporting & Analysis

Analyzing Your AdWords Ads

Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.

Tom Demers
January 24, 2012 | Reporting & Analysis

Google AdWords Call Tracking Reporting: The Call Details Report in the Dimensions Tab

Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.

Tom Demers
December 1, 2011 | Reporting & Analysis

Free Clicks? The Google Ads’ Free Clicks Report in the Dimensions Tab

Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?

Tom Demers
November 28, 2011 | Reporting & Analysis

Automatic Placement Report: How to Report on Automatic Placements in the AdWords Dimensions Tab

Learn how to use the automatic placement report in the dimensions tab in AdWords to analyze and improve your Google PPC campaigns.

Tom Demers
November 21, 2011 | Reporting & Analysis

How to Get the Most Out of the Search Terms Report in

Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.

Tom Demers
November 17, 2011 | Reporting & Analysis

Google AdWords Geographic Performance Report: How to Report on AdWords Geographic Targeting

Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.

Tom Demers
November 7, 2011 | Reporting & Analysis

Google AdWords Demographic Reporting via the Dimensions Tab

Learn all about AdWords demographic reporting, including what it is, how to use it and when to use it for maximum impact in your PPC campaigns.

Tom Demers
November 3, 2011 | Reporting & Analysis

Google AdWords Destination URL Report: How to Use the Destination URL Report in AdWords

Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.

Tom Demers
October 31, 2011 | Reporting & Analysis