There are dozens of marketing analysis tools, but these are our eight favorite tools for digging in and analyzing marketing data to get results.
Heads up! Google will be retiring the converted clicks metric in September. Here's what AdWords users need to do to measure conversions in their account after the change.
90 percent of sales still happen in stores, not online. If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolute killer. Here's what you need to know.
Google made big adjustments to the impact of ad formats on the ad rank formula. Learn what changed and how it will affect your account!
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!
Google Ads reporting can be tricky if you don’t have the right tools or you’re not a data expert. Learn how to create a fully customizable Google Ads report for your clients. Or just download our ready-made free Google Ads report template!
Keyword analysis is one of the most important steps in your PPC workflow. Learn three ways to do better keyword analysis for your paid search campaigns.
Are you competitive in Google Ads? I bet you want to be! Here are four of our favorite tools, including Auction Insights and SEM Rush, for analyzing your Google Ads competition and using competitive data to beat them out.
Here are three simple reports you can run in Google AdWords that will help you weed through all the data and make quick decisions about your PPC account.
How do you know what makes a good call? I interviewed Chen Zhao, an expert on call tracking data, to get answers on call tracking metrics and measurement.
Learn the top five metrics to track when measuring inbound call leads from paid search in this guide to PPC call tracking metrics.
Which Google Ads metrics should you be focusing on? Learn where to start when it comes to analyzing the PPC metrics in your Google Ads account.
Learn how to link Google AdWords and Google Analytics for more insights into your AdWords account performance in this guide.
Sifting through your search queries to optimize your AdWords campaigns is kind of like looking for gold in a river – you can find some valuable nuggets, but you’ll be a lot more efficient if you’re using the proper tools.
Learn how to leverage data from Google Analytics, including engagement metrics and multi-channel funnels, from inside AdWords.
Learn about the tasks you can perform in the Google AdWords conversions tab, including reporting, importing goals, and editing conversion settings.
Learn how to use the Change History Tool in the AdWords Tools & Analysis Tab to view and report on changes to your AdWords account.
Learn how to make the most of the Google AdWords Tools & Analysis Tab, including Change History, Website Optimizer, the AdWords Keyword Tool and Traffic Estimator.
is is the second post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can target.
Learn how to use Google AdWords, AdWords Editor, Excel and other tools to analyze your AdWords ad performance metrics.
Learn all about the Call Details Report in the Dimensions tab in AdWords, including when and how to use it to improve PPC performance.
Learn about the AdWords free clicks report in the Dimensions tab -- are these really free? Are they even clicks?
Learn how to use the automatic placement report in the dimensions tab in AdWords to analyze and improve your Google PPC campaigns.
Learn how to use the search term report in the AdWords dimension tab to analyze the search queries driving traffic in your Google PPC campaigns.
Learn why, when, and how to use geographic targeting and reporting in the AdWords dimensions tab.
Learn all about AdWords demographic reporting, including what it is, how to use it and when to use it for maximum impact in your PPC campaigns.
Learn how to use the Destination Report in Google AdWords to get actionable insights into your ad groups and campaigns.