Blog Category
Paid Search Marketing
Improving Quality Score Part 1: Why Should You Care About Quality Score?
Find out what Quality Score means for your business and why you should care about improving AdWords Quality Score.
How to Find Your Quality Score on Google and Yahoo
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.
Lifetime Value Versus CPA
Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.
What’s a Good Click-Through Rate (CTR) for Google Ads?
What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.
How to Determine Your Maximum CPC in Google Ads
This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.
Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.
5 Tips for Passing PPC Certification Exams
Five tips to help you ace your upcoming pay-per-click (PPC) industry certification exam, including the Google Analytics Individual Qualification (IQ) Test.
What Is Cost Per Action Advertising?
Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.
Rotating Ads vs. Optimizing Ads: Which Is Better?
Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.
Ten Ways to Improve Your AdWords Click-Through Rate (CTR)
Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.
Google: The King of Disruptive Technology
Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.
Actually, Google, That’s Not What I Meant
Google is now bolding synonyms in the search results. This is a big, potentially exciting change, but how accurate are the synonym results?
Google PageRank Update: December 30, 2009
By my count, this is the sixth and final update for 2009, with the last PageRank update occurring on October 29, 2009. Note that in 2008, there were a total of five TBPR updates, with one occurring on the night before New Year's Eve, similar to this update.
What, Exactly, Determines Your PPC Keyword Price?
It's a question that's asked more often then you might think. "What determines my pay-per-click keyword price?" The answer is most certainly not "Google" or another PPC search engine. Truth be told, this question is aptly answered by a quick lesson in PPC fundamentals.
License to Rank: Google’s Silly Love Affair with Exact Match Domain Names
Exact match domain names are given a license to rank by Google, despite many being poorly-optimized, flimsy sites that outrank more relevant resources.
The Value of Keyword Expansion (And How to Do It Well)
Learn why keyword expansion is important, and more importantly how to effectively find traffic driving keywords.
The Long Tail Keyword Optimization Guide – How to Profit from Long Tail Keywords
A guide on profiting from long tail keywords in search engine marketing.
Keyword Mapping: Play SEO Matchmaker for Superior Relevance and Intent
Keyword mapping keeps you organized by creating an official record of keyword-page relationships for site navigation, content authoring, internal linking.
Brand Query Management: Make Sure Your Brand Rules the SERPs
Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service).
How to Use SEO & PPC Keyword Data to Maximum Effect
SEO and PPC keyword selection can be greatly aided by the use of both advertising mediums; find out how in this free guide...
The Power of Data Sharing – How Sharing SEO & PPC Information Can Improve the Results Enjoyed By Both
Learn how leveraging SEO and PPC insights in a single analysis can improve the performance of both channels.
Informing the Tail – Mid-Level & Long Tail Information Architecture | Heads or Tails Sec 2
Learn how to create a website navigation that will allow you to rank for both mid and long tail search terms, offering you more and better qualified traffic.