Michelle Morgan
Michelle is the Director of Client Services at Clix Marketing. She has eight years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon.
2020: The Year in Review for PPC
This post covers the most important PPC events of 2020 that should inform your 2021 paid strategy, including Google's launch of Discovery Campaigns and GA4; its limitations within reporting, Gmail ads, and text options; Facebook's ad suppression; the iOS update; and developments in LinkedIn, YouTube, and Quora ads.
How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
In this post, we walk you through how to set up event tracking using Google Tag Manager. Why? Because it's the best way to set up conversion tracking in Microsoft Ads for those of us who cannot use URL rules, traditional conversion tracking in Microsoft Ads does not work. This step by step guide will
2020 Holiday Advertising: 8 Secrets to Success (and Sales)
This post provides eight fundamental best practices to pay special attention to during your holiday advertising this year. You'll learn how to use product feeds, page speed improvements, real-life photos, and more to optimize for the anticipated online-focused holiday shopping experience in 2020.
3 Ways to Use LinkedIn Website Demographics for Better Ad Performance
This post covers three ways to use the Linkedin Website Demographics tool to improve your ad performance, including better understanding and creating ideal audiences; unlocking invaluable ad-level insights; and optimizing existing campaigns.
4 Tips to Sell (Lots) More Products on Facebook
Here, we're sharing six Facebook ecommerce tips to improve your ads and boost your sales, including leveraging actions in your funnel, identifying high-quality audiences, and more!
9 Ways to Level Up Your Facebook Video Marketing
Facebook video marketing is a great way to reach your audience online. Here are nine ways to level up your strategy, including choosing the right format, including a clear CTA, and more!
5 Ways to Adapt Your LinkedIn Ads During COVID-19
Here, we're sharing five strategies we recommend for LinkedIn advertising during COVID-19, including building audiences cautiously, using LinkedIn retargeting, and more.
4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)
Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!
7 Fundamental Facebook Advertising Tips for Small Business Marketers
Facebook advertising is essential for small businesses, but getting those campaigns to perform is a different story. Here are seven Facebook advertising tips for small business marketers!