This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.
Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!
From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.
The way people shop has changed dramatically in 2020 and will continue to evolve next year. Here are three major trends that will affect marketers and advertisers engaging in paid social strategies (plus tips on how to align with these trends)...
Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.
Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.
Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.
This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.
Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!
Here, we're sharing six Facebook ecommerce tips to improve your ads and boost your sales, including leveraging actions in your funnel, identifying high-quality audiences, and more!
Fact: TikTok is not just a Zillenial platform! And it has lots of benefits to offer! Learn more about how TikTok ads can help any business to increase exposure and authentically market its products and services—to any audience.
Social media engagement is perfect for building relationships with your prospects and customers and growing brand affinity. Here are our 10 favorite hacks to boost social media engagement, including Facebook groups, games, and more!
Facebook video marketing is a great way to reach your audience online. Here are nine ways to level up your strategy, including choosing the right format, including a clear CTA, and more!
In this all-in-one guide to Facebook Insights, we cover how to navigate the dashboard, which metrics to track, and how to use Facebook Insights to make your Facebook ad campaigns even more effective!
With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this avertising works and how to handle your reporting.
In this guide, we're telling you everything you need to know about Snapchat filters: what they are, why your business should use them, and how to create the best filters possible!
Here's your guide to Pinterest video ads! We're covering how to create these ads, how to optimize them, and why these video ads are worth adding to your marketing strategy.
Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.
Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!
We've updated our Facebook Grader to give you more information than ever before—for free! Here are three key questions our analysis can help answer for you.
This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.
Twitter continues to be in the top five most popular social media networks. Here, we've rounded up 40 Twitter statistics you need to know about the platform's popularity, marketing opportunities, and more!
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.
Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!
Social media content comes in many shapes and sizes, but following these seven fundamental practices will ensure your social media copy is appealing to your audience and shareable no matter what platform you're on.
Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!
User-generated content is a great way to boost social engagement. In this guide to leveraging UGC on Instagram, we're sharing how to source content, how to use it effectively, and how to make sure you're still providing a high-quality customer experience!