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Social Media

From TikTok, to Facebook, to Instagram, to Pinterest and much more. The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to navigate this complex world; and not only to navigate it, but to thrive in it. From Facebook advertising, to TikTok tips, to knowing the best time to post on Instagram: the WordStream blog is your home for social media marketing.

Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs

This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.

Guest Author
March 4, 2021 | Social Media

How Much Do Instagram Ads Cost? (+How to Make the Most of Your Budget)

Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!

Akvile DeFazio
February 8, 2021 | Instagram

The 5 Biggest Reasons to Advertise on Social Media (+Pro Tips)

From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.

Akvile DeFazio
February 2, 2021 | Social Media

3 Key Paid Social Trends for 2021 (+ How to Take Advantage)

The way people shop has changed dramatically in 2020 and will continue to evolve next year. Here are three major trends that will affect marketers and advertisers engaging in paid social strategies (plus tips on how to align with these trends)...

Akvile DeFazio
November 19, 2020 | Social Media

How to Use Paid Social for Holiday Ecommerce Success (+Why It’s Crucial)

Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.

Akvile DeFazio
October 14, 2020 | Social Media

22 Fantastically Free Ways to Promote Your Instagram Account

Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.

Kristen McCormick
October 5, 2020 | Instagram

How to Easily Get More Calls Using Facebook Click-To-Call Ads

Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.

Akvile DeFazio
September 17, 2020 | Social Media

How to Advertise Your Local Business on Facebook

This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.

Brett McHale
September 8, 2020 | Social Media

100+ Creative Hashtags for Every Day of the Week

Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!

Kristen McCormick
August 20, 2020 | Social Media

4 Tips to Sell (Lots) More Products on Facebook

Here, we're sharing six Facebook ecommerce tips to improve your ads and boost your sales, including leveraging actions in your funnel, identifying high-quality audiences, and more!

Michelle Morgan
August 12, 2020 | Social Media

9 Data-Backed Reasons to be Advertising on TikTok (& Not Just to Zillenials)

Fact: TikTok is not just a Zillenial platform! And it has lots of benefits to offer! Learn more about how TikTok ads can help any business to increase exposure and authentically market its products and services—to any audience.

Anne Kunsman
August 11, 2020 | Social Media

Our Top 10 Social Media Engagement Hacks for 2020

Social media engagement is perfect for building relationships with your prospects and customers and growing brand affinity. Here are our 10 favorite hacks to boost social media engagement, including Facebook groups, games, and more!

Guest Author
July 30, 2020 | Social Media

9 Ways to Level Up Your Facebook Video Marketing

Facebook video marketing is a great way to reach your audience online. Here are nine ways to level up your strategy, including choosing the right format, including a clear CTA, and more!

The Ultimate Guide to Facebook Insights for Advertisers

In this all-in-one guide to Facebook Insights, we cover how to navigate the dashboard, which metrics to track, and how to use Facebook Insights to make your Facebook ad campaigns even more effective!

Adam Enfroy
July 24, 2020 | Social Media

5 Simple Steps to Set Up Your TikTok Ads

With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this avertising works and how to handle your reporting.

Mary Lister
July 22, 2020 | Social Media

The Complete Guide to Creating Your Own Snapchat Filters

In this guide, we're telling you everything you need to know about Snapchat filters: what they are, why your business should use them, and how to create the best filters possible!

Margot Whitney
July 17, 2020 | Social Media

The Quick & Easy Cheat Sheet for Pinterest Video Ads

Here's your guide to Pinterest video ads! We're covering how to create these ads, how to optimize them, and why these video ads are worth adding to your marketing strategy.

Mary Lister
July 9, 2020 | Social Media

Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How

Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.

Akvile DeFazio
June 30, 2020 | Social Media

9 Ways to Manage Your B2B Social Media Like a B2C Champ

Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!

Mary Lister
June 24, 2020 | Social Media

3 Questions Our New Facebook Grader Can Help You Answer

We've updated our Facebook Grader to give you more information than ever before—for free! Here are three key questions our analysis can help answer for you.

Elaine Stone
June 4, 2020 | Social Media

The Beginner’s Guide to Facebook Sponsored Posts

This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.

Akvile DeFazio
April 15, 2020 | Social Media

39 Twitter Statistics Marketers Need to Know in 2022

Twitter continues to be in the top five most popular social media networks. Here, we've rounded up 40 Twitter statistics you need to know about the platform's popularity, marketing opportunities, and more!

Margot Whitney
April 14, 2020 | Social Media

Goal Talk Podcast Episode 9: Everything You Need to Know About the Facebook Ads Auction

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.

Mikayla Wyman
April 8, 2020 | Social Media

4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)

Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!

Michelle Morgan
March 10, 2020 | Social Media

7 Ways to Write More Like-able Social Media Copy

Social media content comes in many shapes and sizes, but following these seven fundamental practices will ensure your social media copy is appealing to your audience and shareable no matter what platform you're on.

Mary Lister
March 3, 2020 | Social Media

Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know

Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!

Brett McHale
February 27, 2020 | Social Media

13+ Ways to Boost Engagement With User-Generated Content on Instagram

User-generated content is a great way to boost social engagement. In this guide to leveraging UGC on Instagram, we're sharing how to source content, how to use it effectively, and how to make sure you're still providing a high-quality customer experience!

Akvile DeFazio
February 13, 2020 | Social Media