Susie is the Content Marketing Specialist at WordStream, where she uses her experience as a PPC consultant to share tips, tactics, and best practices in the ever-evolving marketing and advertising space. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
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Should you try the new Google Ads Creative Studio? Learn exactly what it is, how it helps with rich media ad creation, and what to know before you get started.
Find out 19 Google Ads disapprovals that could be tripping you up, what they mean, and how to fix, appeal, and prevent them!
Modified broad match may have gone away, but we have a workaround! Learn how to combine broad match with audience targeting in Google Ads so you can both expand your reach and get quality leads.
Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature.
Google Ads conversion tracking gets complicated fast. That's why we're going through the eight most common hangups we see in Google Ads conversion tracking—and how to fix them—so you can make sure your data is accurate and ultimately increase conversions!
Ad scheduling is a huge money-saver, but the process has nuances across Google, Microsoft, and Facebook. Equipped with the finer details of ad scheduling on each platform, you'll learn how to set it up right and save money.
Google Ads bidding strategies are getting reorganized! This post lays out everything you need to know about tCPA and tROAS, provides tips on how to turn this into an opportunity for your business, and shares what experts in the PPC community think.