Michelle Morgan
Michelle is the Director of Client Services at Clix Marketing. She has eight years of experience in all aspects of PPC and brings a wealth of experience developing and executing campaigns across search, social, and display platforms in both agency and in-house settings. Her experience working with integrated, third-party SEM tools gives her an especially well-rounded and holistic view of the paid search landscape—one she shares regularly as an influencer, author, and industry speaker at events like SMX, HeroConf, and Pubcon.
Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons
Still not sure whether to select daily budget or lifetime budget for your Facebook Ads campaign? We can help with that. Here, we break down each option to help you make the right decision for your accounts.
5 PPC Strategies to Test in 2019
With the new year upon us and resolutions to better ourselves in mind, here are five strategies to test in 2019 to help our accounts grow and improve.
The Pros & Cons of Every Automated Bidding Strategy in Google
In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.
What Works & What Doesn’t When Automating Ad Copy & Keywords
Here, we're discussing ad copy and keyword automation. We provide ways to save time on the two biggest cornerstones of your search campaigns without sacrificing performance.
Expert’s Guide to Optimizing Automated Rules in Google Ads
Managing a Google Ads account can be a lot of work. Luckily, there are some ways to help automate your accounts built right into the platform. In this post, we walk you through Google's automated rules feature and give tips along the way to help you become an expert in no time.
Get Visible: Using Paid Search & Social for Brand Awareness
Paid search and social ads, from Google ads to Facebook to YouTube to LinkedIn, are an incredibly effective way to raise brand awareness and get a broader audience interested in your company and what you offer. Here's how to get started with your own brand awareness campaigns.
6 Best Practices for Responsive Ads on the GDN
By running Responsive Ads, advertisers can appear on the Google Display Network with many different ad sizes and formats, without having to build every ad from scratch. Learn how Responsive Ads perform and how you can make them work for you.