Take your campaigns beyond keyword targeting—yes, even with search ads.
The new Google Correlate tool acts like Google Trends in reverse, allowing users to upload a data set to see what search terms match the trend.
This is the final post in Chad Summerhill's series on re-creating the AdWords dashboard in Excel. Includes a free PPC dashboard download!
Google has made a series of changes to the way ad text is served and displayed recently, and it’s important to follow how they’re displaying ad copy and what level of control you have.
Unsurprisingly – since this is a mainstream magazine we’re talking about – the topic is nothing new. Journalists have been wringing their hands over the supposed loss of the clever headline since SEO first started, well, making headlines (making waves? making hearts go pitty-pat?) five or six years ago.
In the fourth part of this five-part series, learn how to create the charts for your AdWords campaign performance charts.
Building dynamic dashboards in Excel can be a challenge, but if you’ve already completed the steps from the first two posts in this series you’ve done the hard part. Now we are ready for the fun stuff.
Learn five easy ways to lower your cost per action (CPA) to make your pay-per-click campaigns more profitable.
In Part 2 of this series, you'll learn how to set up an Excel pivot table, how to use calculated metrics, how to use the OFFSET formula in Excel...
Learn how to re-create an AdWords dashboard that is no longer available, using Excel, in this tutorial.
AdWords is retiring the position preference bidding feature. Learn how to use average position as a metric in Google AdWords.
Kellogg’s Cereal has space-themed nutrition lessons in downloadable PDF files. Orkin Pest Control has a virtual insect designed to offer an alternative to classroom dissection. Ben and Jerry’s has interactive games about the environment.
Learn how to gain valuable insights by comparing year-over-year data from your AdWords search query reports.
Google and Bing (adCenter) use different keyword match types. Learn the differences between these match types and how they'll affect your ads.
Google is rolling out its new +1 feature, making search more social. What does it mean for those in the search marketing industry?
Learn how to apply the different keyword match types offered by Google AdWords in this free white paper from the experts at WordStream.
Learn why you need to set up at least two different PPC campaigns if you're running an AdWords campaign in a competitive local market.
Don't let bad PPC copywriting happen to you! Learn from others' failures in this edition of Pimp Your PPC Ad.
Does Quora offer any search engine optimization value? Learn how you can use Quora for SEO in this detailed guide.
Do you manage multiple Google AdWords accounts? Here are some tips for keeping all your PPC campaigns under control.
Learn how to write PPC ads that get high click-through rates, how to do split-testing for PPC ads and more from the experts at BoostCTR.
DIYSEO offers 101 "easy, low-cost" SEO tips for time- and budget-strapped SMB marketers. This is a quick read and good overview of all the little basic things that small businesses should be doing on their websites and blogs.
Learn how to use Automated Rules, a new feature in Google AdWords, which can save you lots of time in managing your PPC campaigns.
Learn about the top second-tier search engines and networks that deliver quality traffic and leads but cost less than Google or Bing.
Learn how to use negative keyword lists in Google AdWords to prevent broad match ad poaching across your PPC campaigns.
Signaling theory posits that the purpose of most human behavior is to signal value and status to others. How is marketing like signaling?
Learn how to use the AdWords optimize for conversions setting for your ads: and whether it's right for your campaigns.