Take your campaigns beyond keyword targeting—yes, even with search ads.
In this Google Ads updates roundup, learn about the new deals feed for Shopping, enhanced conversions, the budget report, engaged-view conversions, upgraded ad extensions, and more!
If you want to capitalize on increased consumer spending and engagement during the holidays, avoid these PPC mistakes—like spending too much, neglecting inclusivity, ad disapprovals, and more!
Ditch the business name generators and use this list of over 200 creative, catchy, unique, and cool business name ideas.
Here are 52 easy, fun, and creative December marketing ideas for social media, blog posts, email, promos, and more!
Here are the seven essentials for a great press release, how to write a press release for a new business, product, event, award, and more—plus free press release templates!
Use this list of eight free Facebook ads training courses, and tutorials—from beginner to advanced—to find the best Facebook ads course for you.
Learn seven things to do with expanded text ads and responsive search ads before Google sunsets ETAs—like test while you can, establish RSA benchmarks, understand RSA reporting, and more.
Stand out from generic holiday messaging with these 64 ideas, examples, and prompts for authentic holiday copywriting.
Learn what trigger emails are and why they work so well, plus 10 trigger email examples with tips and best practices. And an infographic!
Make sure you didn't miss any of the top new Instagram features and updates of 2021, including Remix Reels, better insights, Stories caption stickeres, black-owned business labels, algo intel, and more!
Learn 11 of the most concerning PPC stats out there and what you can do about each.
What is lead qualification and why is it important? Get these answers and learn four lead qualification strategies to get clicks that will convert into customers, and customers that will stick with you longer.
What exactly is revenue operations? Learn the RevOps definition, how it differs from sales ops, its purposes and benefits, and how to implement revenue operations in your organization.
Here are 64 easy and creative November marketing ideas for your website, blog, social, email, promos, events, and more!
In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.
Never start from scratch again with this mega list of review request templates, Instagram caption templates, marketing plan templates, content audit templates, email marketing templates, landing page templates, and more!
View-through conversions have always been a controversial PPC metric in Google Ads. Find out what view-through conversions are, how to track them, and an interesting experiment conducted to test their validity.
What is the average cost per click for search ads in your industry? Find out with these search advertising benchmarks for cost per click, click-through rate, cost per lead, and conversion rate.
Find out what growth marketing actually means, how to implement a growth marketing strategy through the AARRR framework, and look at real examples of growth marketing.
Find why Facebook CPMs are rising post iOS 14 plus six tips on how to reduce your Facebook ad CPM and lower costs elsewhere.
What is customer engagement and why is it important? Learn this plus seven effective strategies that work, involving branding, loyalty programs, content strategy, exclusive offers, and more.
Find out what the Facebook Conversions API is, how it works with the Facebook Pixel for conversion tracking, and why it's essential in the face of iOS 14 and the deprecation of third-party cookies.
We've collected 36+ of the best call to action phrases we've seen on the web this year—bold, relatable, creative, smart, and more! See the full list of call to action phrases and examples, with key takeaways!
We're covering the most recent updates to Google Ads from the last month or two that you might have missed, including the sunsetting of ETAs, search terms report changes, new travel ads, and more!
Google is changing the default attribution model for new conversion action—from last-click attribution to data-driven attribution. It's also making changes to some accounts. Get the full scoop here!
Find out how Google measures content freshness, when it's important, and how to improve your freshness score for better SEO.