Take your campaigns beyond keyword targeting—yes, even with search ads.
Find out what Quality Score means for your business and why you should care about improving AdWords Quality Score.
Search marketing bloggers continue to debate the value of inline links. Are they useful or just a distraction?
Broken links can have a negative impact on your site's SEO and usability. Learn how to use Xenu, Google Analytics, Excel and other tools to find and fix those broken links. It's easy and fast and will keep Google and users happy.
Learn how to find your Quality Score in Google AdWords and your quality index score in Yahoo Search Marketing.
Performance-based advertising is focused on CPA (cost per action), but you should also take lifetime value (LTV) into account.
Venture capital and specifically the role of marketing in pitching and getting funded is discussed.
There was one post in particular that I read a few months back where a blogger used a pretty compelling graph from Google Trends to make the case that SEO is on life support due to a steady decline in query popularity juxtaposed against a meteoric rise in social media query activity.
Keyword research is an important step in social media marketing. Learn how to find and use keywords for better social media optimization (SMO).
The Facebook privacy issues are really hitting the fan this week. Find out what users and industry experts think about all the recent changes.
At WordStream we get asked a lot of questions about search engine marketing. These questions come from emails, blog comments and Webinar participants who want to know our take on tips and tricks for better SEO and PPC marketing.
As such, I thought it would be a good idea to look at the many faces of web spam, from the search engineer perspective. This isn't about teaching you how to be a better spammer -- quite the opposite actually, as I am not a fan of that crap.
What's a good click-through rate (CTR) for Google Ads? Find out! We offer the data and free tools you need to show how you compare to the average CTR for Google Ads in your industry.
This blog post discusses steps for determining your maximum cost per click amounts for your AdWords campaigns.
Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Check out this post to learn how to get the most out of your keyword optimization efforts.
Five tips to help you ace your upcoming pay-per-click (PPC) industry certification exam, including the Google Analytics Individual Qualification (IQ) Test.
There are no magic shortcuts, no highly classified insider hacks to getting quality links for your website. Building amazing backlinks takes work.But that's the last thing the forum vagrants want to hear.
What are Google AdWords' Search Funnels reports and what are the benefits of using Search Funnels for PPC analysis?
Learn the pros and cons of view-through conversion tracking, a type of tracking that measures conversions that don’t result from clicks on a PPC ad.
Cost per action advertising is a form of online advertising that generally involves little risk for the advertiser.
A while back we interviewed a handful of link-building experts (Garrett French and Ben Wills, Wiep Knol, Debra Mastaler, and Julie Joyce) on everything from what features they'd want in their ultimate link-building tool to how to brainstorm linkbait.
Should you set your ads to rotate or optimize in Google AdWords PPC campaigns? Learn why rotating ads could be detrimental to your profits.
Learn seven ways to segment your landing pages so you can make the right media buys, capture the right audience and convert the best leads.
The average American now spends seven hours per month on Facebook. Here's a list of (arguably) more productive things you could do with that time.
Link Bait Case Study - Learn how we got a link from the New York Times! Link bait strategies and techniques to make your link bait campaign a success.
Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.
Search itself was a huge disruptive technology. Now with the Nexus One and the no-click search model, Google is proving to be the king of disruptive tech.