Amy is a digital marketing consultant and the founding owner of PPC agency Cultivative Marketing. She has built and implemented multichannel digital strategies for a variety of companies—from start-ups and small businesses to Fortune 500 and global organizations—and spanning several industry verticals. Her expertise includes ecommerce, lead generation, and localized site-to-store strategies. When not working, you can find her speaking at industry events across the US and Europe and talking shop on Twitter @hoffman8.
Advertising online without these is like baking cookies without baking soda. Or butter...or sugar...or (you get the point).
This is your guide to smooth sailing through the rocky waters of Facebook ad approval.
What is Google FLoC? What are third-party cookies? We're answering these questions and more to help you understand how FLoC proposes to help ad targeting without cookies.