There are a ton of marketing performance metrics out there, and for many small businesses or those new to advertising, it can often be difficult to discern which metrics matter (and what they mean).
WordStream’s AdWords Performance Grader is a great free tool that helps advertisers make use of all their PPC data, siphoning and filtering through vast quantities of suffocating data and presenting users with the metrics that truly matter. The AdWords Grader packages your key marketing performance metrics into an easy to understand report designed to help you gain insight and take action based on your PPC account data.
When dealing with PPC, there are quite a few marketing performance indicators that advertisers can attempt to grapple with. The AdWords Performance Grader makes it easy, highlighting the key marketing performance metrics that industry experts agree to be the most important. The AdWords Performance Grader focuses on 8 key metrics:
The AdWords Grader provides deep insight into each of these categories, explaining why these PPC marketing performance metrics are important and how you can take immediate actions to improve your performance in each area.
The AdWords Grader has been updated with even more powerful features for tracking marketing performance metrics.
Performance Tracker: The new Marketing Performance Metrics Tracker makes it even easier to track the most important marketing performance metrics in your AdWords account. This new feature tracks and analyzes your PPC account every 30 days, providing insight on how your essential marketing performance metrics like Quality Score, conversion rate, and CTR are trending over time.
Take Quality Score for example – a metric for measuring marketing performance that PPC experts agree is key to AdWords success. The Performance Tracker lets you monitor changes in your Quality Score and even helps you take action based on your Quality Score trend.
Mobile PPC Readiness Score: The Mobile PPC Readiness Score evaluates how well an advertisers’ account is optimized for mobile PPC. Mobile PPC continues to be a growing force in online marketing – are you prepared?
New & Improved Benchmarks: WordStream’s AdWords Grader has revisited its competitive benchmarks for marketing performance metrics to ensure that it’s providing only the latest and most up-to-date info.
Do you want to improve your PPC marketing performance metrics? WordStream has done a lot of research on where small businesses struggle the most when it comes to PPC. We’ve found that many lackluster accounts suffer from the same oversights. These include:
Don’t fall into the same danger zone – try the AdWords Grader Plus today!