Blog Category
SEO
The Top 10 Google Ranking Factors for 2022 (+How to Optimize for Them)
Learn what really matters to Google when ranking your site—and how to optimize for it.
How to Rank Higher on Google: 17 Strategies for 2022
Pro tips and SEO tricks—from beginner to advanced, you won't want to miss!
How to Get Backlinks: 14 Secrets from a Technical SEO Expert
A link-building expert shares 14 new strategies—from tools to use and outreach, to anchor text and more!
UA vs GA4: A Complete Tour of Google Analytics 4
GA4 is not to be feared. Learn the pros, cons, new features, and tips!
How to Do Competitor Keyword Analysis in 5 Steps (+Free Template!)
Uncover valuable keywords with this five-step process, plus tips, tools, and a template!
Internal Linking: Types, Tips & Tactics to Improve Your SEO
Find out how important—but also how easy—it is to do internal linking on your website for SEO.
39 Ways to Increase Traffic to Your Website
Creative ways to drive more (and more relevant!) traffic to your site beyond just SEO.
The Complete, Visual Guide to On-Page SEO in 2022 (With Templates!)
A full walk-through of on-page SEO, plus a customizable checklist and designed-to-rank content templates.
The Top 10 SEO Trends & Strategies to Get More Traffic in 2022
The old and new, tried and true, and what to do in '22.
The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)
Complete with tips, tools, and a seven-tab template, this is website audit gold.
The Right Way to Increase Domain Authority (5 Steps, 4 Truths, 3 Tips)
A good Domain Authority score may not be what you think. Read on to get the real scoop from an SEO expert.
What Fresh Content Really Means to Google (+How to Create It)
Find out how Google measures content freshness, when it's important, and how to improve your freshness score for better SEO.
What is Schema Markup? (+6 Easy Types to Use for Your Small Business)
What is schema markup? Learn about what it is, how it relates to Google rich results, and how to add schema markup to your website to improve your SEO, CTR, brand awareness, targeting, and reputation.
The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips)
Learn about the eight most important Google algorithm updates of 2021 so you can understand your SEO performance and improve your rankings.
Google’s Title Rewrite Dropped Our CTR by Up to 37%! (Here’s How We Fixed It)
Learn about how Google's recent title tag rewrite significantly hurt our traffic, how we fixed it, and what the community and Google has been saying about it—plus what it means for all of us.
9 Important SEO Metrics to Track (+ How to Improve Them)
Understand nine of the most important SEO metrics to track, plus how to find and improve them so you can drive more website traffic and rank higher on Google.
7 Traffic-Crushing Google Penalties and How to Prevent Them
The consequence of any Google penalty is a drop in (or removal from) rankings. Learn the difference between algorithmic and manual Google penalties, how to avoid seven of the most common ones, plus how to identify and fix.
How to Use Google Search Console (the Right Way!) to Improve SEO
Though it's a powerful SEO tool, not enough marketers know how to use Google Search Console to its fullest potential. Learn four ways to use Google Search Console data to rank higher, drive traffic, and produce top-quality content.
SEO Content Readability: 5 Mistakes Your Plugin Won’t Detect
As Google's algorithm becomes more sophisticated and human-like in its preferences, writing that factors in human readability will rise to the top. Use these five tips to improve your SEO with human readability.
Are You Ready for Mobile-First Indexing? 5 Things to Check Now
Google's mobile-first indexing deadline has arrived! Is your website optimized to rank with this algorithm change? This post clarifies what the mobile-first indexing update means and provides some steps you can (and should) take now to ensure your site is not negatively impacted.
5 Steps You Can (& Should) Take to Improve Your Core Web Vitals Now
Learn the five things you must do to keep your Core Web Vitals (and Google rankings!) from flatlining.
5 Key Best Practices for SEO Testing (+9 Ideas to Try Now)
In this post, we cover five best practices for SEO testing: measure more than rankings, evaluate pages for inclusion, know your tools, get control variable right, and repeat tests. We also provide 9 ideas for SEO tests you can try, involving meta title experiments, external links, social buttons, and more.
7 Solid Strategies to Stand Out From Your Competitors on Google
Today's rich search engine results pages are filled with opportunities to stand out above your competitors on Google. There are ads, organic results, local results, images, Shopping results, and more. This post covers six attainable ways to set yourself apart on the search platform.
7 Truths About Google E-A-T to Help Increase Your Content Authority
This post takes a deep dive into what Google EAT is, how it is involved with ranking factors, and how to implement it to improve your content authority and SEO.
The 8 Ingredients to a Traffic-Generating, Rank-Boosting SEO Strategy
While there are fundamentals to any good digital marketing campaign, the blueprint for the best SEO strategy changes each year. Here are some pointers for building a winning SEO strategy for 2021.
7 Easy Ways to Get More Traffic from Evergreen Content
Let's face it—even the most evergreen content starts to show its age. In this post, we provide 7 ways you can refresh your posts and guides to keep traffic coming in. We'll cover keyword targeting, information updates, image refreshing, and more!
The Top 10 SEO Trends To Drive More Traffic This Year
To rank higher on Google and generate organic traffic, you need to modify your SEO strategy as Google's algorithm evolves. This post covers 10 important SEO trends for 2021 to leverage for your ranking success, including Core Web Vitals, BERT, EAT, and more.